How far has Hot August Nights come since the first cruise in 1986? I’ll start a roundabout answer by stating that in 17 years, HAN has had 19 posters. [This column appeared August 2002.]
Why, you ask, were there two extra posters? Harry Parsons, HAN Director Emeritus and local CPA – Cruisin’ Public Accountant – explains: In the second year of the show, 1987, the show’s organizers fashioned a poster with a Mel’s Drive-In waitress on skates waiting on a James Dean-lookalike dude slouching in a hot-pink ’57 Chevy convertible. They took the poster back to Detroit, arrived on the steps of GM’s Chevrolet division and told the Chevy execs how lucky Chevrolet was to be chosen the prime sponsor of such a primo car show.
The Chevy guys told them, through their security staff, for the local entrepreneurs never made it past the lobby, how lucky they were to be able to just leave, take their poster with them, and get back to the divorce capital of the world – that, the view of our town held by most people east of Denver back then.
So how far have we come? This year, 2002, General Motors came to Hot August Nights, to ask if GM could unveil the all-new 50-Year Anniversary Corvette during the celebration. HAN [then-] Director David Saville, always the showman, met with the HAN committee, and after seven nanoseconds of consideration, said yes. And so it shall be done next week at the Hilton, Wednesday morning at 10 AM – under the watchful eye of the nation’s automotive press – what a feather in our area’s cap!
Several thoughts linger – why was there a second poster that year? Because our early organizers took the 1987 poster, reshot it with the same waitress serving James Dean, this version in a hot pink ’56 Thunderbird, and marched to Dearborn, where T-Birds are built, told the Ford folks how lucky they were that…well, you know the rest. Ford also had bouncers in their lobby, so the organizers again returned to Reno. (That’s one extra poster. The second extra poster, to round out the thought, was the ’92 edition, a ’58 Buick – they shot one clean poster and another with tire tracks and an oil drip across it – purposely.) The clean version was adopted, but a few of the dirty ones survived and are collected. I like the oil-stained edition – it’s cool.)
And I’ll pose a final question and some speculation: Chevrolet historically named their post-war cars after beach towns – Del Ray, Bel Air, Biscayne – where did they come up with “Corvette”, a smallish warship? No answer here; as I recall the working name of the America dream roadster in the early 1950s was the “Laguna” or the “Cerro”. Nor do I know how Pontiac took “Catalina” away from Chevy, should you ask…
I dropped in on David in the Hot August Nights office on East Greg Street a few days ago – on the eve of the incredible HAN volunteer team welcoming a couple of hundred thousand guests to our valley and the show. I took more notes than I’ll ever get into one column, so I’m opting for the good ol’ Herb Caen three-dot journalism to conserve the verbiage:
The HAN committee goes out of their way to avoid displacing the locals by tying inasmuch as it was a continuation of the wonderful old Harrah’s Auto Collection annual swap meets…HAN was originally an Easter Seal benefit; the event now benefits the Hot August Nights Children’s Charities Funds…
Some car owners are purists, and for example won’t put a modern radio into their dashboard, but opt to stay with the factory tube-set with the ConElRad triangles (I’ll explain all that to the younger set on a slower week)…to accommodate them, Dave ensures that AM as well as FM radio stations are kept in the loop broadcasting during the event…HAN 2002 President Dave Roundtree explains that this is the HAN “Sweet Sixteen” because it’s the seventeenth event, 1986’s being Year Zero…
I mentioned the Big Bopper last week; two callers confused him with Wolfman Jack, the 1950s Southern California disk jockey who defined the Hot August Nights ethos…those of us who lived in Reno and Sparks could only get the Wolfman’s Los Angeles AM station – XEAK the Mighty Six Ninety – in the evening hours…Wolfman was prominent at some of the early Hot August Nights – what a voice! The Big Bopper died with Richie Valens and Buddy Holly when their chartered lane– a Beechcraft Bonanza – crashed in heavy weather late on February 3rd of 1959…Wolfman’s news intro of that event, spoken in an uncharacteristically sober voice was “tonight the music died; back in 60 seconds,” and inspired the title of Don McLean’s enduring and cryptic Bye, Bye Miss American Pie…you’ll hear it a lot next week.
Where did you go during the original hot August nights in the fifties? How about the Friday night dances at the American Legion Hall at South Tahoe? (Harrah’s hadn’t opened the South Shore Room then; it was still Sahati’s Stateline Club.) The fireworks on the Tahoe Commons? Or the Limelighters or Peter, Paul & Mary at Blyth Arena in Squaw Valley after the Olympics – a great night out, two bucks admission, one end of the arena open to the stars.
Later next weekend the cats and chicks will get their kicks on I-80 or 395 with Reno
and Sparks in their rearview mirrors; Jan and Dean, Bobby Darin, and The Beach Boys will go back into their (stereo!) LP album sleeves for a year, and we’ll all be back to thebusiness at hand. Thanks for reading and visiting, have a nice trip home, and, Be Safe, Huh?.
And yeah, in these pages, it will always be “Squaw” Valley. And Newlands Manor, for that matter…