Staying close to West Fifth and Keystone, we see…

Safewayp>While I was capturing the Cue & Cushion et al seen in the previous post on film, (actually on digital, but that lacks the certain je ne sais quoi of film that this site is built upon), I strayed a block to the east, to Vine Street, and took a picture of what in its day was a Safeway, not just a Safeway but the greatest most modern Safeway in Reno or Sparks (akin to the one on Mt. Rose and South Virginia Streets), which now is obviously sunk into the depths of Reno’s slums.

The new (1962) Safeway was the bee’s-knees in shopping, replacing the old favorite Santa Claus Market a block to its north on Vine Street, that little rock market that received its name because it never closed, even on the day when Santa Claus came to Reno.

The Safeway pictured was the pride of northwest Reno, as I said in an earlier post a part of town then developing rapidly. Times changed and the Safeway closed, to become a home improvement store for many years, later an auto parts store, and now a piece of crap taking up space in what should be, and was, a nice part of our city. No opinion here, just a wish that things could be different. It’s a good and viable corner, but alas, yet another reminder of the rapidity with which the premier locations become mere embarrassments

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