This is a columnatic outgrowth, if that’s a word, of our post about our friend Larry Horning-from-Corning, (April 20th), who ran roughshod over the 7-Up distributing network in Northern Nevada for several decades, and who had the temerity to impugn my skills at the Good Old Days Club, but all that has absolutely nothing to do with this Friday post.
What is of consequence here is a corporate blunder, a major goof on the part of no less than the Seven-Up Company’s head shed in wherever, where somebody, no doubt a graveyard shift worker with his mind on some Baywatch babe or another diversion poles apart from the safe watch over the 7-Up bottling racks. He let this goof go unnoticed for most of his shift – labels inverted from their cargo.
And lo! 7,400 cases, if I may start a sentence with a Cardinal number, were bottled, cased, and put onto trucks in the shipping bay with a goodly number to be sent by rail hither and thither to the far corners of the land, or maybe not to thither at that.
But what do we do now? We have 7,400 cases of product with the name inverted on the labels, to form what appears to be a “dnL” as the name of the product. Do we admit that we screwed up in the bottling plant? What would Coca Cola and Hires and the other bottlers say: “7-Up can’t keep their products straight!!!”
Well, when the dipshit in the bottling line puts the labels on backwards, they did what any mega-corporate, national bellwether of doing-it-right would do: THEY INVENTED A NEW PRODUCT! This, in 2002, they added some lemon-lime, caffeinated it, gave it a greenish color unlike clear 7-Up, and did a few other things, mostly legal, to differentiate it from the plain ol’ 7-Up. For all the world to see, from the capitals of Europe to the backwaters of third-world countries; from Saturday afternoon football games on TV to fine ladies sipping something at the Kentucky Derby, move over Mint Juleps, the cognoscenti are swilling “dnL!” a new drink from 7-Up!
Photographed here, in an exclusive shot taken in the parking lot of the Black Bear Diner, where gentlemen of a certain age meet daily and if no rumor is heard by 9:00 a.m., one is then started, is seen a cooler with the “dnL” trademark upon it, and please note this is not a label placed upside down, for to keep the ruse alive, you can see that 7-Up made sure that the copyright registration “®” mark was appended in the inverted position barely, yet visible, below and to the right of the accidental “L”.
We of the Ol’ Reno Guy editorial staff will meet you all, for a “Seven-Crown-Royal and dnL,” the new highball of choice for the 21st Century! dnL – that’s where it’s at! And in closing, don’t forget the giraffe, who walked into the bar and said, “The highballs are on me…!“
Have a good weekend…..